For those of you who love athleisure clothing, you will want to check out Fabletics. Athleisure is a newer trend in which athletic wear, such as yoga pants became an everyday lifestyle look. You can easily pair yoga pants with dressier items to create a fashion statement. The versatility of athleisure is very desirable. Use athleisure clothing day to day, on the go or for athletic purposes, of course. Fabletics is one of the biggest brands out there currently. Why, you may ask? Well the go about sales a bit different than most competitors. In order to purchase from Fabletics, you can subscribe to receive monthly outfits. This is a very exciting shopping experience for most. Who doesn’t love to receive mail that includes fun, cute athletic wear? The best part is that their clothes are very reasonable prices and the cost always remains the same, as long as you subscribe. This new age idea has really attracted the customers and give Fabletics much success.
Fabletics has become so popular, they’re practically in demand. Last year, they decided to add a new element to their way of selling. They decided to open up some retail stores in the United States. This was a great way for people to see the quality and style that Fabletics has to offer athleisure consumers. With just a handful open, sales were excellent in the retail stores, but what made the most success was the amount of people who would go home and subscribe after finding that they truly loved the channel line. This incredible success has lead them to the decision that they will open even more stores. It’s a great way to engage the customers- now they can feel fabric, try things on and really get an idea of what Fabletics is all about. Visit Fabletics to subscribe. You won’t regret it.
Learn more about Fabletics: http://www.businessinsider.com/fabletics-turnaround-story-2016-5