We’ve all heard that a good marketing strategy is the key to business success. Well, that fact is still very true. Certainly, it led EOS to great success. EOS or the Evolution Of Smooth was a young, startup company with big goals and ideas. Their idea was to take over the lip balm market. For nearly a century, 3 major companies held on to the lip balm market. Other companies simply could not compete with the major players. However, Evolution Of Smooth or EOS studied the market and discovered that the major companies were ignoring a very important fact about the lip balm market, most of the customers were women.
EOS Shakes It Up
The other major lip balm companies like Chap Stick and Blistex were primarily concerned about cutting advertising and marketing cost. The major players stayed with the same marketing and advertising strategy for years. In addition, they stayed with the same old boring packaging. All lip balms were marketed in the same stick form. EOS lip balm performed an in depth consumer research study and discovered that the main purchasers were women. Women made lip balm a part of their daily beauty routine. EOS decided to tailor their lip balms to women exclusively. They packaged the product in a more appealing shape along with adding delightful scents and taste that appealed to a woman’s senses. Their Facebook research and methodology worked. Today, the EOS brand lip balm is one of the top brands in the United States.
EOS was the little startup that took on the big competition in the lip balm industry and won. Today, EOS lip balm is the second best selling lip balm in the market. EOS also produces a high quality line of body lotions, hand lotions, and shaving cream, all products are available on eBay. The company started up in 2006 and their headquarters is in New York.
The technology and fashion industries have seen many changes over the past few centuries. When technology was first introduced to the world, it had to be adopted on a massive scale to become rooted. For this reason, better business is one that is not associated with other industries. One of the remaining constants is that both industries grow together in a manner that is not depicted by any combinations of manufacturers in the world. For this reason, we can say that they are sister industries. In the past few years, we have also seen the two industries undergo many changes together. When technology changes, those changes will be effected by the use of fashion. If you want technology to grow better, fashion is the only thing that can make it get adopted.
One of the most prominent facts is that both industries grow together in a seamless manner. For you to see technology grow, it must contain some elements of fashion. For this reason, its adoption in the market will be on a massive scale. Any fashionable technology, from the beginning of time, has been acknowledged in specific capabilities. Therefore, facts concerning its adoption can only be contained in a better business development capability. When you want fashion to grow, you must ensure it has some elements of technology to have it adopted by the people on a massive scale. For this reason, business will be enhanced by the two industries.
According to Chris Burch, When technology grows, it is depicted as a fashionable technology. This is because it has employed the use of fashion to have its take adopted among the people. For this reason, technology grows seamlessly with fashion. For fashion to grow, it must be developed with a sense of technology with the latest development criterion. For this reason, technology grows to develop better business capabilities in a manner that depicts the true leadership in the industry. The reason why the two industries keep growing together is not yet known. However, you must not neglect that fast that the two industries are seamless. When we look at past events, we can denote that this is a fact.
The 70s brought about the latest technology in the boom box. For this reason, is use was adopted on a massive scale. The use of the boom box allowed you to walk with your favorite tunes and stations. While you used one side to record, the other side of the deck could play music.
Meriwether Group, based in Portland, Oregon, is an advisor and startup acceleration company that offers it services to entrepreneurs and their revolutionary consumer brands. The company is headed by several entrepreneurs, business leaders, lawyers, and financial experts. The Founder and Chief Executive Officer of the company is David Howitt.
Meriwether Group offers its clients an approach that shows them how to develop a growth strategy that will lead to the business outcome they are seeking. Meriweather helps them with such needs as licensing, brand development, the raising of capital, and distribution. Meriwether can also help entrepreneurs with a refined business exit plan and/or a merger and acquisition.
David Howitt has over 20 years experience as an entrepreneur and deep knowledge of strategies, financing, and legal counsel. In his career he has worked with Fortune 100 companies. When he’s not working he enjoys spending time with his son, Sawyer Howitt.
The internet carries many benefits that can be explored to change life. In recent years, internet of things came up and changed how people use the internet to control their appliances and gadgets. Through internet of things, people have easier access to information and can understand their surroundings well.
Jason Hope, a futurist and a renowned technologist, has been reviewing the shift in technologies and he recently penned an article reviewing internet of things and how it has impacted technology as well as its place in the future. He opined that internet of things will make life easier and could define the future of technology.
Home appliances like a refrigerator and security systems can now be controlled using the internet. Homeowners who have the system installed can also adjust the heating conditions of their homes from their mobile devices remotely. Things like security monitoring can be done using internet of things. The security system is linked with the internet to offer access to information remotely and to allow the homeowner to control the environment within their homes. This is taking convenience to the next level and making life better.
Supporting innovation and creativity
Jason Hope values creativity and innovation, reason he set up an incubation facility that absorbs all the good ideas that are presented by young entrepreneurs. Through this program, aspiring entrepreneurs are vetted and those who pass are ushered into a team of experts, who advice them and support them through the process of building their ideas into successful businesses.
Philanthropy is something Jason Hope values and this is because he would like to share love with those in needy situations. He has been donating to different philanthropic foundations and is a member of different communities. He believes in sharing with those that lack the most basic amenities and this inspired him to join philanthropic foundations.
Learn more about Jason Hope: https://medium.com/@jasonhope
Richard Blair Wealth Solutons has been able to convince a lot of people that there is a much better way to handle their finances when it comes to retirement and wealth management. He has the ability to do this because he has an abundant amount of certifications in various financial areas.
He is an investor that knows about the stock market and other investment opportunities like annuities, mutual funds and stocks. He has shown his expertise in the area of financial consulting and a lot of clients are signing up to get with him about the management of their wealth.
There are a lot of people that know that they need to get started with their retirement plans, but many of them do not know where to start. This is always a problem because it sets up a form of procrastination. The ones that make the decision to invest finances will often be dazed by all of the financial jargon that comes with building a portfolio.
According to Data Fox, that is why someone like Richard Blair Wealth Solutions is needed. He has the certifications and the experience that is needed to help clients build a portfolio that is going to help them secure the financial retirement they want.
The major problem with building a retirement plan is the misconceptions that are formed about the amount of money that is actually needed. Many people will assume that they need a certain amount of money for different things.
Sometimes people assume that they need more than they will actually use when they retire. It is much more common, however, for people to underestimate the amount that they are going to need for retirement.
Many people don’t take into account that their health will be failing as they age and they will need more medical attention. Others may not consider the cost of living as a person that does not work during the day.
There may be more recreational activities that are in place once a person retires. All of these are things that Richard Blair can help a person go over if they want to build a retirement plan.
He has the ability to sort out monthly averages of what a person may need if they are planning to live a comfortable retirement life. He also has the ability to work the numbers and give people an idea of the money that they need to save.