Banco Bradesco South America is one of the largest banks in Brazil. It was founded back in 1946 in a very small Brazilian town and is an unlikely success story considering its humble beginnings. Over its more than 70 year history, the bank has only had four CEO’s as the working environment has been highly amicable leading to a high rate of job satisfaction. Visit the website weforum.org to learn more about Trabuco. The current CEO of Banco Bradesco South America is Luiz Carlos Trabuco who took over the role back in 2009. As recent as November of 2017, Trabuco also took on an additional role at the company as its only third ever President after his 91 year old predecessor, Lazaro Brandao, stepped down at the age of 91 after an extensive career with the bank. He began his career with the large Brazilian bank back in 1969. When he was part of the banks insurance division, he helped gain two percent of the entire nation’s insurance share for the bank which proved to be highly profitable for the company. Learn more about Trabuco at bloomberg.com. The profit share of the insurance division rose nine percent during his tenure making him the ideal candidate for a leadership and executive role in the future. Trabuco helped to expand the idea of segmenting and targeting in the Brazilian banking industry. This meant that he took a strong look at the specific banking needs of certain regions in Brazil. Depending on location, these needs could be vastly different. Then, he helped regional banks to better serve their clients and thus, the bank became a huge success over time and developed a reputation as a financial institution that was easy to work with and cared about their customers. Although this was a practice that had been done elsewhere, he was the first to employ the technique in Brazil which is largely attributable as to the reason why the bank is so large in this region of the world. Prior to his career with Banco Bradesco South America, Trabuco was the President of Grupo Segurador. Luiz Carlos Trabuco received a degree in Social Psychology from The University of São Paulo.
Mr. Luiz Carlos Trabuco has been the Chief Executive Officer of Banco Bradesco S.A. since March 10, 2009 and since then, has served as its Executive Vice President. Mr. Trabuco graduated from school of Sociology and Politics of USP and graduated from the Faculty of Philosophy, Sciences, Arts and Letters of the University of São Paulo (USP).
In addition, Mr. Luiz Carlos Trabuco serves as Chief Executive Officer of Bradesco Previdencia e Seguros SA (alternative name Bradesco Seguros). He also served as the Managing Director of Banco Bradesco SA, likewise served as Vice President since March 1999 and Department Director from 1984 to 1992. He served as a member of the Board of Directors of ArcelorMittal Brasil SA. Mr. Luiz Carlos Trabuco began his professional activities at Bradesco on April 17, 1969, where he served as President of Bradesco Vida e Previdência SA until 1998. In addition, he also served as President of the Bradesco Seguros Group since March 2003. Furthermore, he has been the President and Director of Odontoprev SA since December 23, 2009. At present, Mr. Luiz Carlos Trabuco is the Internal Director of Banco Bradesco SA.
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Banco Bradesco announced on February 5, 2018, the appointment of a a new president. Octavio de Lazari Junior, who now heads Bradesco Seguros, will replace Luiz Carlos Trabuco in the executive board. Mr. Trabuco will remain in the Presidency of the Council and will remain in the executive position until March 12, 2018. Lazari Jr, is 54 years old and was one of the names appointed to succeed Luiz Carlos Trabuco. He started working at the bank with only 15 years old. He said goodbye to his dream of being a star football player to work in that bank unit, which his father was a client and had used the relationship with the manager to obtain a position for his son.
A lot of time has passed since that day he started working at the bank. In a recent interview that Octavio de Lazari Junior granted, the executive explained that he took a test and they chose him for the job. It was not in his head to be president. But he took the opportunity to improve himself, study, and go through different areas. Bradesco pointed out that the personal merits of Lazari Junior were highly recognized among their companions and will deserve them all distinction, maintaining the line of continuity and renewal, which will be fundamental to ensure the prominent position that the Bank holds in national and international financial scenarios.