Bruno Fagali is a Sao Paulo-based attorney who has a master in administrative law from the University of Sao Paulo. He started out his career working for a law firm in January 2006.
In December 2015 he started working for Nova/sb where he implemented their corporate integrity program. In April 2016 he opened his own law firm, Fagali Advocacy. He was also chosen as the coordinator for a commission called the “Ethics and Advertising Agencies” put together by the Brazilian Insititute of Business Law and Ethics. He has several legal specialties such as compliance, urban law, regulatory law, and anti-corruption.
When it comes to compliance, Bruno Fagali says that it needs to be about a lot more than just fulfilling an obligation. He says that corruption scandals have rocked a number of private and public organizations in Brazil because they put together compliance programs as just a way to meet the letter of the law. If they had taken their responsibility to ensure their organizations were free of corruptive influences than the scandals could have been prevented. He says if you approach compliance as just a certification issue than you are putting your entire organization at risk.
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Bruno Fagali has also shared his thoughts about a new law in Brazil regarding the bags that store put their customer’s products in when they are buying something. He says that this new law requires that if a company puts its name on the bag they have to pay customers for each bag that is used. The reason for this is that, otherwise, the customers are basically free advertising for the company. If a company uses blank bags then they can give the bags away, or charge their customers for them.
He says that this law makes quite a bit of sense. Before the law was passed companies would put their name on the bag and charge the customer for each bag they left the store with. This wasn’t fair to consumers as they had to pay for the bag and on top of that advertise the company. The passage of the new law put a stop to this practice.
Search more about Bruno Fagali: https://www.jota.info/opiniao-e-analise/artigos/a-etica-e-as-agencias-de-publicidade-21032017
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