Psi-Pay: New Payment Technology Announced

Payment processing technology continues to march forward as UK-based Fintech, financial technology, company has recently announced that they will be releasing a ring that will allow contactless payments. This company, PSI-Pay, has announced a partnership with wearable technology company Kerv Wearables.

 

Psi Pay is already one of the largest financial technology companies in Europe and is well known for providing digital accounts and card processing facilities to international markets. The new partnership between the two companies will make use of their MasterCard license and allow users of the payment ring to make payments in any of the 38 million locations around the world that allow payments through a MasterCard. Potential applications include the ability to fund their account with the use of a debit or credit card, PayPal, and even automatic accounts additions. The contactless payment ring will not only be usable in physical locations. It will come with a virtual card that will allow individuals to make purchases online or in applications.

 

The managing director of Psi-Pay, Phil Davies, has announced that they are incredibly happy with the new partnership. He believes that Kerv Wearables is one of the more innovative companies in the industry and has the ability to offer useful solutions to payment processing issues. He believes that the global market will quickly adopt the new payment methods and develop new applications for the technology.

 

The founder of Kerv Wearables, Phil Campbell, has stated that his company is creating the new unique payment device in order to allow more convenient payment options. In addition to creating new and more comfortable payment options he hopes that they will be able to extend two additional areas such as data sharing and access control.

 

There have been several conundrums that have come along with bringing this new technology to the world. However, by working with open-minded business partners it has been possible to overcome these issues. The contactless payment ring was first crowd funded in October 2015. It has already received several awards for its innovative use of technology. It has also been subject to extensive media coverage and should be released globally in the near future.

 

Read the full article here:

https://hitechchronicle.com/2018/04/contactless-payment-from-psi-pay-kerv/

 

 

SENTIENT ARTIFICIAL INTELLIGENCE TRANSFORMING DIGITAL MARKETING AND E-COMMERCE

Artificial intelligence is a discipline of computer science which deals with enabling intelligent machines to think and act like humans. Artificial intelligence has transformed the future of e-commerce and digital marketing from an insignificant state to a more latent significant state. It is now easier for digital marketers to carry out their business comfortably at home with the help of a laptop and a stable internet connection. Each day, online shopping grows by a significant percentage since more online retailers are established, and more start-ups continue to emerge.

Sentient AI has transformed e-commerce by making it possible for much safer online transactions and checkouts to occur. Online retailers can now sell their products online such as clothes, shoes, and even phones to potential customers and all the consumers ought to do is to select the right fit, size or brand respectively. Moreover, consumers can now get custom-made outfits that suit their personal sense of style by contacting online retailers and describing to them how they want their products to be. Secondly, AI gives customers the privilege of having human assistance. Therefore, through personalized shopping algorithms customers can make a choice based on the advice they get from shopping assistants when buying products online. As a result, online retailers can make more sales and retain their customers.

Sentient AI has transformed digital marketing by allowing digital marketers to predict the behavior of customers through propensity modeling and predictive analytics thanks to the aid of AI. Statistical scorecards like propensity models enable the marketer to identify potential customers by analyzing their characteristics and the anticipated reaction. Predictive analytics tool, on the other hand, provides valuable information to marketers that enable them to foresee customer behavior patterns and purchase trends. Also, digital marketers can increase their content marketing through an AI tool known as Acrolinx. This tool regularly generates good content for business platforms such as Facebook.

AI-powered live chatbots is another tool that digital marketers can take advantage of to better the experience of their customers. Live chatbots make websites more engaging to the potential consumers and digital marketers. One of the benefits of live chatbots is that they can handle more than one customer at a time making the waiting period for consumers zero. Second, chatbots can retain customer data, and they can assist customers 24/7. Third chatbots are essential in increasing sales volume through the creation of personalized advertisements for potential customers. Last but not least, chatbots can keep track of consumer purchase patterns which are ideal for a marketer in making the necessary marketing strategy.