We’ve all heard that a good marketing strategy is the key to business success. Well, that fact is still very true. Certainly, it led EOS to great success. EOS or the Evolution Of Smooth was a young, startup company with big goals and ideas. Their idea was to take over the lip balm market. For nearly a century, 3 major companies held on to the lip balm market. Other companies simply could not compete with the major players. However, Evolution Of Smooth or EOS studied the market and discovered that the major companies were ignoring a very important fact about the lip balm market, most of the customers were women.
EOS Shakes It Up
The other major lip balm companies like Chap Stick and Blistex were primarily concerned about cutting advertising and marketing cost. The major players stayed with the same marketing and advertising strategy for years. In addition, they stayed with the same old boring packaging. All lip balms were marketed in the same stick form. EOS lip balm performed an in depth consumer research study and discovered that the main purchasers were women. Women made lip balm a part of their daily beauty routine. EOS decided to tailor their lip balms to women exclusively. They packaged the product in a more appealing shape along with adding delightful scents and taste that appealed to a woman’s senses. Their Facebook research and methodology worked. Today, the EOS brand lip balm is one of the top brands in the United States.
EOS was the little startup that took on the big competition in the lip balm industry and won. Today, EOS lip balm is the second best selling lip balm in the market. EOS also produces a high quality line of body lotions, hand lotions, and shaving cream, all products are available on eBay. The company started up in 2006 and their headquarters is in New York.
For those of you who love athleisure clothing, you will want to check out Fabletics. Athleisure is a newer trend in which athletic wear, such as yoga pants became an everyday lifestyle look. You can easily pair yoga pants with dressier items to create a fashion statement. The versatility of athleisure is very desirable. Use athleisure clothing day to day, on the go or for athletic purposes, of course. Fabletics is one of the biggest brands out there currently. Why, you may ask? Well the go about sales a bit different than most competitors. In order to purchase from Fabletics, you can subscribe to receive monthly outfits. This is a very exciting shopping experience for most. Who doesn’t love to receive mail that includes fun, cute athletic wear? The best part is that their clothes are very reasonable prices and the cost always remains the same, as long as you subscribe. This new age idea has really attracted the customers and give Fabletics much success.
Fabletics Plans to Open 100 Stores in the Next Few Years
Fabletics has become so popular, they’re practically in demand. Last year, they decided to add a new element to their way of selling. They decided to open up some retail stores in the United States. This was a great way for people to see the quality and style that Fabletics has to offer athleisure consumers. With just a handful open, sales were excellent in the retail stores, but what made the most success was the amount of people who would go home and subscribe after finding that they truly loved the channel line. This incredible success has lead them to the decision that they will open even more stores. It’s a great way to engage the customers- now they can feel fabric, try things on and really get an idea of what Fabletics is all about. Visit Fabletics to subscribe. You won’t regret it.
Learn more about Fabletics: http://www.businessinsider.com/fabletics-turnaround-story-2016-5