Brands That Lori Senecal Helped With Her Advertising

One of the best types of businesses to be involved in is advertising. For one thing, the advertiser is paid to help other people get paid. Advertisers that are good at what they do are going to get a lot of recognition, especially if they come from an unexpected background. One example of someone who really shines at advertising is Lori Senecal. For one thing, Lori is someone who is always willing to try something new no matter how uncomfortable it makes her feel. For one thing, she is always willing to grow in ways that are good for her career.

According to GC Report, one thing that can also help an advertiser is the brand she helps. If an advertiser runs campaigns for brands that are very big and respected, then she is going to gain a boost in her reputation. For one thing, when someone is responsible for the rise to success that a brand has experienced, then she is going to be trusted for other projects in advertising. Lori Senecal has helped many of the large brands reach greater levels of success. Some of the brands have become successful because of her input and the work that she has put into the advertising campaigns.

Among the brands that Lori Senecal has made advertising campaigns for are Victoria’s Secret Pink, BMW, Vanguard and plenty of other brands. This is how Lori Senecal has become the queen in advertising that she is known to be. Lori uses her creativity to inspire her workers so that they will want to be a part of her journey. She is also one of the best leaders to have for a brand because she keeps her eyes on the goal and encourages others to keep moving forward towards their goals. She has plenty of examples to share with others who are willing to get involved with advertising.

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Lori Senecal Breaks Down the Evolving World of Advertising

According to Lori Senecal, the current Chief Executive Officer of Crispin Porter and Bogusky, LLC, the future of advertising remains with the online platform, and more specifically, with mobile advertising. In recent years, mobile advertising has begun to take off at a level never before seen, and as 2015 proved, where internet advertising reached an astounding, $60, mobile advertising controlled the majority of that growth. Based on the latest studies, most smartphone users spend as much as 25 percent of their time utilizing their device, often shopping, or visiting social media sites.

According to GC Report, today, Facebook has risen to become the most dominant social media platform in history, as stats show, its generated revenue increased nearly 60 percent, with most of this progress being a result of mobile advertising. Google, the world’s most popular search engine, also got in on the fold, seeing their revenue from online advertising jump nearly 20 percent. Together, Google and Facebook dominated the online advertising growth market, with a 76 percent share, meaning, the businesses that utilized these platforms, more often than not, saw the greatest financial increases to their companies.

While online advertising continues to take off, its number one enemy is ad blocking software. Ad blocking software is not going anywhere anytime soon, as it is estimated that 92 percent of online users utilize or would consider utilizing ad blocking software. Lori Senecal says, in order to combat this problem, many companies have begun implementing shorter ads, which allow them to keep the attention of the user with minimal interruption to their activity. Companies that would like to use social media for their ad campaigns should consider all ages, as the usage of Facebook amongst millennials has fallen some in recent years, while Instagram and Snapchat have taken the reins for this age group.

Lori has been the CEO of Crispin Porter and Bogusky since 2015, and over that time span, has helped to initiate new and innovative techniques concerning the field of marketing, that have not only helped to propel her company but that have also been adopted by a number of other reputable organizations.

Click here: http://lorisenecalglobalceo.com/