Duda Melzer’s role in the family business, RBS Group

Eduardo Sirotsky Melzer nicknamed Duda is the chairman of Group RBS a digital investment company in Brazil dedicated to using executive education, digital, and communication to develop stable operations for the digital industry. Nelson Sirostsky who has been the executive president for the company for 21 years handed the position to his nephew, Eduardo during an inauguration ceremony held in Porto Alegre on 3rd July 2012. Nelson confidently gave the job saying is nephew had extensive expertise in handling contemporary developments to ensure the effective administration of the company. Having stepped down, Nelson will remain on the board of directors and the editorial council to aid in management when the need arises. Eduardo who started working with the company since 2004 has worked his way to the top. From the general director of the National Market to later the Vice president of market and business development, he became the executive vice president of the company in 2010 before being anointed as the executive chairman.

According to Valor, the group that has 6416 employees massively controls television stations both locally and some aligned with Globo networks. The company also owns an educational institution that offers executive and management courses. Since the entity’s objective is to ensure TV, radio and newspaper remain relevant and smoothly operate; it has entered in partnership with other companies like Rede Globo and Samsung. In association with Samsung, RBS has launched an online model of its Zero Hour newspaper using the ZH Tablet Handset, a 9.6-inch tablet. This launch is a marketing strategy that will enable the subscribers to stay on the company’s radar plus informing the company on the users taste allowing them to adjust their product accordingly. The tablet comes with a Wi-Fi connection at an affordable price of R$ 10990 and has already had 4000 pre-orders before the sale. You can subscribe on Youtube.

Click here: http://eduardosirotskymelzer.com/