Lori Senecal: The steering wheel of CP &B

The creative works agency, CP&B is set to face significant blows as some of its top executives and department heads are planning to retire. For instance, Lori Senecal who has helped the company reach substantial milestones through her Global Chief Executive seat is planning to retire by the end of this year, she mentioned during the 3% Conference. Lori who helped CP&B get American Airlines as its client through her top-notch managerial skills also helped take the company to the global map revealed that she and the chairman had already planned the move just when she joined CP&B. Fortunately, Lori Senecal does not intend to leave the firm hanging instead she is working together with the co-founder and chairman Chuck Porter to select a group of new leaders who will take over different roles. That will ensure a smooth sailing transition for the agency and also ensure that it continues to soar even higher. Some of the people selected include Danielle Aldrich who is now the president of CP+B West.

In addition to Lori Senecal, some of the prominent figures set to depart from the agency include Richard Pinder who has been working with the firm for close to three years now. Prior to CP &B, Pinder has worked with other major companies such as Publicis and The House Worldwide. Dave Buonaguidi who is the chief creative officer and also Ariun Singh are also set to leave the agency. Reaad more on gcreport.com.

About Lori Senecal

To many Lori Senecal is the best example of woman power and thanks to her numerous successes she indeed is. She came from a humble background and is the fourth born of a school teacher and a shop owner. Senecal is a shy person, but she claims that her quest to success helped her in breaking out of this cocoon. She is quite a lucrative and holds a business major from Montreal’s McGill University. Lori Senecal began working with the media fresh from the university after moving to Toronto where she worked with an agency known as Vickers & Benson. Since then she has worked with some prominent companies, such s Kirshenbaum Bond & Partners and many others. in 2015, she joined CP&B, and her prowess was quite evident as she managed to increase the company’s revenue by 21%. She indeed gives credence to the quote strength of a woman.

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