Environmental conservation is today one of the most important aspects of corporate social responsibility. This is drawn from the fact that most of the effect we are seeing today have come from lack of conservation efforts and now we are living at a time where we no longer have a choice but to pull together and do as much as we can for the environment. This approach has seen foundations and other interested persons come together to raise awareness and do something to help in the same. It was thus not strange when the Green initiative foundation approached rally driver Michel Terpins to join their carbon-free campaign. The initiative was one geared at planting trees to help fight the carbon emissions produced during each rallying event.
Rodrigo Terpins being one of the best-known leaders within the rally scene was more than willing to take part. He has been in the rally scene for more than a decade and a half and over the years has been able to appreciate the effects of human activity on the environment. The event would see his T-Rex emblemed with the Carbon free sticker and with this they would become part of the growing team that would support the planting of trees in the Amazon to help in conservation efforts. The 24th edition of the Sertoes rally was bound to be eventful and being part of this initiative would encourage others to join in. Michel Terpins was able to pull his brother Rodrigo Terpins into the same and other competitors.
Rodrigo Terpins came from the Cross-country championship where he was already a champion. His credentials there spoke for themselves and most of his fans at the time were confused by his decision and were left wondering whether he would be able to replicate his winning ways in rallying. This was something he also struggled with but his brother Rodrigo Terpins who had been a rally driver for a number of years was at hand to guide him during the transitional period. Today, Michel Terpins has grown out of his Cross-country championship shadows and is now judged on the achievements he is making ad a rally driver. For more info you can checkout broadcast.com